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Feel Bamboo Activewear for Mind and Body

By Anonymous





September 27, 2004 -- Zeneration, LLC, a new kind of women's activewear company for mind and body, announced today the launch of the Bamboo Collection, made with breathable, hypoallergenic, and eco-friendly bamboo fiber.

Zeneration is the first North American company designing activewear with bamboo fiber. It is a company committed to sourcing and introducing to the North American market, unique, natural fibers and fabrics designed for balance, well being, and comfort for the lives and needs of today's active women.

The Bamboo Collection consists of modern, feminine pieces made with bamboo fiber blended with cotton and comfort stretch. Bamboo fiber's unparalleled microstructures provide a high level of comfort due to their air conditioning properties, which deodorize, absorb and evaporate sweat during long and hot activities or workouts. A natural cellulose fiber, bamboo is 100 percent biodegradable. Zeneration's Bamboo Collection has a remarkably soft and soothing feel.

Zeneration takes a novel approach in developing its collections. Its singular focus is women who love the world, mind and body.These women realize that by taking care of mind and body first, they can impact the world in more positive ways.

From the beginning, Zeneration has been a community of these women and the activewear lines are a natural fit for them. Zeneration women are baby boomers who embrace every aspect of their lives and whose lifestyles are greatly varied. What they have in common is a stage in life that is calming and accepting of past experiences, current and future situations as well as an ongoing interest in the wellness of mind and body.

We are excited to develop collections for a generation of women who are, more than any other generation of women before them, empowered and who celebrate this stage in their lives, says Amy Lee, founder and president. Baby boomer women have an incredible determination to maintain a wellness of mind and body, and Zeneration's collections are designed with these values in mind. Whether they are for a housewife or a National Security Advisor, Zeneration's collections suit women of varying lifestyles, who partake in all kinds of activities, from gardening and walking, to running and intense workouts.

The Bamboo Collection is Zeneration's Spring 2005 line of activewear. It will be available for limited retail purchase on the company's website at www.zeneration.com in October 2004. The company is currently taking wholesale orders and sales inquiries can be made at 212 868-5177.

About Zeneration LLC
Zeneration is a new kind of women's activewear company for mind and body. Our focus is women whose daily lives speak a love of the world a love we believe derives from their focus on wellness of mind and body.

From this focus, activewear has been created for the lives and needs of today's women, designed for balance, well being and comfort.

Zeneration is committed to sourcing and introducing unique, natural fibers to the North American market. The Bamboo Collection introduces an activewear line made of bamboo fiber, a remarkable fiber that is breathable, hypoallergenic and eco-friendly.







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